If you build it well, they will come.

Successful, well-optimized, and profitable properties are known in the industry as authority sites. These websites are built on user trust, and are the opposite of spammy, low-effort ventures. Authority sites add value and demand attention in whatever niche they control. They come in many forms: publications, stores, web applications — these can all be authorities!

Like building a home, optimizing and growing an idea into an authority site takes months of learning, planning, and persistence. Unlike building a home, you can create something that nets you hundreds of thousands of users with very little investment.

Strong optimization makes your site frictionless to web crawlers and users. With practice, you can drastically improve your site, your stack, your SERPs, and your socials. With better optimization comes increased traffic and higher conversion rates.

Navigating the misinformation and snake oil in this industry can be overwhelming. It’s my job to show you the ropes —